Technology enhances Market experience

Our Wellbeing


Posted on 16 Oct 2019

In another first for the city, the much loved Adelaide Central Market is the first retail environment in South Australia to offer access to an app that will enable people with vision loss to navigate freely through its often bustling interior.

BindiMaps is a free app that locates users precisely in various indoor spaces and guides them to where they want to go. The program uses a simple audio system to describe where users are and what’s around them, finding the best way to get to their chosen destination.

Two women using binidmaps app to find a market stall holder

Access to BindiMaps inside the Market is the result of a partnership between the Adelaide Central Market Authority (ACMA) and the Royal Society for the Blind and will improve accessibility, independence and safe travel for both customers and the Market’s own community of over 70 traders.

“Our partnership with the Royal Society for the Blind and BindiMaps will mean vision impaired South Australians will have a better customer experience with the help of an effective wayfinding system.”
Jodie Kannane, General Manager, Adelaide Central Market Authority.

“We are very excited to improve the accessibility of our Market and give more people the opportunity to visit.”

The Royal Society for the Blind (RSB) assists Australians living with vision impairment to participate independently in the community and in South Australia that number is on the increase.

“There is an estimated 20,000 people living in South Australia with profound vision loss and this number is rising with an ageing population,” said Darrin Johnson, the RSB’s Executive Manager, Marketing & Fundraising. “The BindiMaps app will enable people with vision loss, from profound to minor, to move freely around the Market.”

Rachael leahcar with guide dog and bindiapp at central market

Adelaide recording artist Rachael Leahcar (pictured above at the Adelaide Central Market), who is legally blind, is an RSB ambassador and believes the app will help others like herself to live their lives to the fullest.

“BindiMaps will empower people like me to push themselves further and give us access to spaces that would otherwise be difficult to reach."
Rachael Leahcar, Royal Society for the Blind ambassador.

The app has been installed by BindiMaps and supported by Accessibility staff at the RSB and testing has been carried out by multiple blind and vision impaired staff at RSB, as well as RSB’s accessibility team.

BindiMaps can be downloaded through the App Store and is available for use now within the Adelaide Central Market.


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